Fine foods for over 60 years
Re-branding a revered institution
Janssen’s Market has been a Delaware landmark for decades thanks to the dedication of three generations of family members. It’s a relaxing, friendly environment where customers pick-up the necessities, talk to the butcher about an upcoming dinner party, or work with the florist to develop the perfect bouquet. At Janssen’s, you’re part of the family!
Reaching out to the younger generation
Janssen’s Market needed a new logo and branding to appeal to younger shoppers while ensuring that long-standing customers would feel comfortable with the updated identity. DMG was tapped to overhaul the logo and branding, and to translate that new brand into ads, packaging, signage, collateral, an updated website, and more.
