Taking off in the
credit card space
Making a mark as an ultra‑low‑cost carrier
Breaking into the airline industry is not easy. But, Spirit’s strategy has driven it into the top ranks—now the eighth largest carrier in North America. Throughout its growth journey, Spirit has relied on a strong brand and savvy marketing to get the message out. That’s where DMG comes in.
Building loyalty one message at a time
The Free Spirit® Points Mastercard®, issued by another of our valued partners, Mercury® Financial, allows for this high‑energy brand to shine in a crowded airline rewards credit card arena. Spirit’s most loyal customers use the card to earn points for free travel, making ultra‑low‑cost travel even less expensive. DMG has supported Spirit’s credit card and loyalty program with digital marketing and direct mail campaigns that are both distinctive and inviting. You won’t confuse DMG’s creative solutions for Spirit with of any other airline credit cards.
